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I wonder how much money it costs

You just contact users by their IDs (that's the sequence of characters that goes after facebookcom and "/", just in case), or add them to a specific group, if they are indeed of a certain niche...

Facebook practices shutting down accounts or forcing page owners to pay for displaying content to users, but this is too smooth. I wonder if there will be a real big harsh slap.

PRWeb is a decent service for press releases. Submission and distribution will cost you some money, but you'll get noticed. I have a feeling that releases are a good tool when you want people to notice you and your services. Then you can do other types of SEO

Well, a couple of years ago, I had a YouTube channel with games reviews. It was left behind because there was no traffic growth. After a year and a half, people started paying attention to it, even without updates. So, 1) it was almost pure content (optimized keywords, posting comments to...