Use them on your third tier of contexuals. That is, build contextuals pointing to your site, then build another set of contextuals pointing at the previous ones, and a further set pointing to the previous set before you hammer them with all sorts of junk.
Just continue what you are doing and what you did to get those 1st page rankings, its obviously working but you just need more of them. Alternatively, build second tier links to your existing first tiers.
Keyword research is a tough thing for news sites as anything could get popular at anytime. The idea is to hunt down controversies and check out news headlines on various TV channels to get an idea on what may be trending.
You should invest in well written articles, mainly for your website but some for linkbuilding as well. Then publish main ones on your site and distribute secondary ones on guest blogs and moderated article directories like ezinearticle to gain some traction.
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