May be he's seen his competition with so many links, but getting those many too quick would be suicidal for the site. Focus upon quality over quantity instead.
Get the list that people share and try actually using them to build sample links. Once you have your live links, compile your ******** list. People who take the longer route would not simply give it away.
Its difficult to advise without knowing exactly what your competition may be like. But trial and error may be the way to go for you. Look for services with good feedbacks and reviews.
Congratulations on doing this, it should really be the way to go in IM. Have you considered popular directories to feature your games on? Social media should also help make it viral depending upon how appealing your game may be.
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