I think it would be a good idea to shortlist services that have good reviews and then try each of them out for yourself to check things out. This way, you would know what you should be doing to scale things further. You may also want to monitor your tier 1 web2.0s as regardless of your content...
Adwords is proving to be ever more expensive with less reliable conversion rates, so SEO should really be the way to go for most businesses, even if its to be on top of their adwords plans.
My friend, test, test and test for yourself. There is not fixed rule, too many variables to consider. Web2.0s may or may not help, its not all black and white.
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