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My friend made me an amazing 20 second video of my stream and it has less clicks per impression... Im not sure why. What i think is that is should make my audience more specific for better conversion rate or is 1% the top?

Hello, im trying to promote my twitch stream on facebook and im targeting 3 countries with about 10mil population (im not streaming in english) i made a cool photo for my ad and im having a little bit more than 1% conversion rate, although its a small sample...about 5k impressions. I made my...