Is offline marketing your preference over online one or either would do. I would suggest you try both for best results. Others who may have better experience in similar stuff may be able to help you better.
I have the same question but in the opposite direction, does paid search really work? And it seems you are into it already, so do you really make money with it?
Its just the beginning of it all, but the good news is, it has actually begun. I hope others who may not have their own hosting accounts would be inspired to take action.
Are you worried because you cannot find your backlinks or you are worried because of lack of rankings? Rankings could take time and could also depend upon your keywords. Just because you bought a service does not mean you would rank as expected.
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