Thats right indeed. But I still doubt that they make any profit out of it since they have dozens of full time writers, full time veterinarians, dozens of freelance writers and full board of C Levels which they probably pay more than $100K year. Catster and Dogster are bought by them as well...
Same case for the pangovet. Seems like they didn't buy a old company, but build one from scratch since the domain registered at 2024-05-19. 2 months old domain but they somehow succeeded. The real question is, for how long?
I think they also trying to shift their business model from content...
I saw similar charts many times at the company I worked for. You're missing that migrations happened because of the HCU update, and changing the domain and redirecting content and backlinks actually works.
They did this on a new domain and saw the same kind of improvement (from 80K traffic to...
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