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One thing to consider -- and this doesn't address the reach problem -- is that traffic from people using the app can register as direct traffic. So if your social referrals have gone down, your direct might be going up. Also -- never do any geo-targeting of your posts. Edgerank looks at total...

Hey all, looking for regular facebook traffic to really good humor content (naturally shareable stuff). Must be US and real users. If the traffic is good, willing to buy a lot of it. PM me if you have some. No funny business plz