The owner of that site made a fortune from SEO starting from nothing.
To answer your question, he is using a PBN network, some cloaking for many of his backlinks and of course he is not over optimizing.
Piece of advice: use the "search" function and you will find a wealth of information ;)...
...If you have enough $ to split test extensively. I think you have very good chances to get an ROI.
-If you go with PPV you will need a good landing page or 2...
-some tracking software (something like Prosper202 will work just fine) hosted on a VPS with SSD memory (otherwise you may not get an...
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