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It looks like I missed the survival knife discussion from a few pages ago which is along the lines of my question. Think I'll give this some more thought hopefully I can figure it out :)

Danny I've literally read through every page of both your first azon thread and this one and I'm almost ready to get started. I know you do not like to harp on keywords so I'll be specific and brief. I think I've found a good niche with low competition, relatively high global search volume but...

To expand a little on this. What are folks thoughts about having a domain with an extra letter that has 5,400 global monthly searches and might not look as natural say adding an "e" to the beginning of the EMD or having an .org EMD with only 1,300 global searches?