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ı can advise you facebook like application, named LikedWin..actually it is not free but all likes are real and permited by the liker. You can also gain credits by liking other and use it for your own page. Credits are really cheap and it's guaranteed if people unlike yourpage you will get back...

ads usually works like that, your budget may gets lower than someone elses who target the same audience with you. You may change the interests, target to a smaller group maybe helps your ads be shown.