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REALLY HELPFUL
It's not exactly what you're looking for but it's well worth reading to polish your copywriting skills, something to always keep in mind, very helpful.
The key is to imagine YOU'RE watching the video, and that you haven't made it.
Then make it something really fresh, unique, specia and something that you'd really wanna click on.
This is an ultimate suggestion.
You can play proper, secure poker against fellow BHWs (with chat, of course) and bet real money if you want, all in BHW style.
What a random question! It totally depends on the book and even then, there is a lot of variation in how you set-up chapters and what they should each be about. It's really down to the author, you'll know if it makes sense when you write it.
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