Search Engines do not like thin affiliate sales pages, especially if the product is not your own. So, presenting different contents to SE and real visitor might be useful sometimes.
This I don't always agree. Sometimes it is, sometimes it's not. In most cases, prospective buyers who will really be interested, buy and not asking for a refund are those who do not know or do not care about affiliates. A good sales or pre-sales page is already deceptive and cloaking enough :)
JMO
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