It isn't very hard. It's basically HTML formatting and then conversion using a special program. It CAN be quite difficult if your book has images/tables in it, as it's hard for a kindle device to display those properly. If you like I could offer to do this for you.
I just started with kindle publishing in May.
1) Fiction is actually a very profitable genre. I myself publish in 'How to' niches, but I'm considering putting together a short story collection soon.
2) I haven't done any marketing for my books, I only take advantage of the free promotions...
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