I have never attempted to sell only a blog as I deal primarily with e-Commerce websites. But it sounds as if your blog is basically an e-Commerce site so I'll tell you what the normal rate is for those.
A couple of years ago, the asking price for a site would have been 2.5 - 3.0 times the...
If your planning on using blog posting as a means to increase your websites backlink, them make sure that the post you are submitting are relavent to the actual blog.
Save yourself and the webmaster time, and post only something relavent. You'll increase your approval rating that way on blogs...
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