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I've done the same thing. Added 12 articles on it - not the old content. Started ranking on 3rd page after 2 months. Previously was not ranking, just indexed. I did created social media profiles and got some bookmarks before showing on the 3rd page though.

First, you should get Ahrefs if you don't have it and analyze your top competitors. Look at the organic keywords and their backlinks. See what are their main ranking pages and what do those pages rank for. Chances are there will be some low hanging fruit keywords - low difficulty you could rank...

if I create a bunch of web 2.0s all looking like a small extension of my main site (amazon affiliate) with some decent content and social media profiles will this help my site rank? I mean move the needle a little bit? I know that the 2.0s by default are not going to mean much but I was thinking...

Do you recommend some books to get better faster? For example something that is more proven to work like nlp selling, neuro marketing etc?