Haven't used video ads on my site yet so can't comment personally, but Jon Dykstra (Fatstacksblog) says that he compared AdThrive video ads against Ex.co, and that AdThrive earns less: https://fatstacksblog.com/adthrive-review/#Is_the_AdThrive_video_ad_unit_good
It could be an existing high-traffic website that simply changed its domain name. For example, TransferWise recently changed its name to Wise and moved to a new domain (redirecting the old domain to the new one). Here's how the graph of Wise.com looks:
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