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The strict compliance filters (especially around Ontario) make standard cloaking a coin toss these days. Meta's automated systems and manual reviewers flag mismatching landing pages almost instantly. Beyond just the ad setup and broad targeting, the weakest link is often the payment...

Any minor change to an active campaign can shift performance metrics in either direction. In my experience, if a small tweak caused the cost per click to rise—say, moving from $0.50–$1 up to $1.50–$2—I wouldn't rush to revert it immediately if it still sits below my max allowable threshold...

From my experience, it heavily depends on the vertical and the traffic source, but for gambling, video ads almost always outperform statics. Gambling is all about emotions and adrenaline. It's much harder to trigger that kind of emotional response with a static image, whereas a video gives you...

There is no magic number of backlinks for a 2-month-old domain. Chasing volume right away can easily trigger filters if the link profile looks unnatural. Focus on solid on-page and technical foundations first. Moreover, search is shifting heavily towards AI-driven answers (GEO / LLM search)...

Spot on. The rising costs on Meta are mostly driven by how fragile the overall setup is right now. When your payment cards keep getting flagged or accounts get restricted, it kills the ROI before you even scale. When it comes to testing changes, it’s really inefficient to tweak multiple...