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I'm a certified partner and also a part of a certified company. If you spend a moderate amount of time managing AdWords accounts then it's extremely easy to pass the tests (there are two - a standard and advanced exam). Big benefit of becoming certified - every 3 months they send you $2,500...

If you're going to spend that much money I recommend you either do a lot of research first, or pay a little extra and have a professional take care of it for you. I've got a squidoo lens you should read. covers AdWords extensively. add me to skype and i'll link it to you - jeremyccmedia

Hi there! I've been running multiple AdWords accounts (mostly large scale) full time for the last 6 years and would be more than happy to help you out! skype to discuss things further - jeremyccmedia Cheers.

^ spot on.

Hi there. A 1% conversion rate is definitely achievable.... In fact that's really the minimum you should be aiming for, especially if you're using highly targeted keywords. If your keywords are targeted, then it really just comes down to your landing page. If you'd like, message me your landing...

How much traffic are we talking about here? And when did you pause your AdWords campaign? AdWords has a 30 day cookie period, so if you pause the campaign last month, people who first visited your AdWords campaign during that period could come back today and still be labelled as AdWords traffic.