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Fast techniques might appeal for short term projects, although i would opt to use approaches that correspond to the project time frame and risks there is not much point in performing a fast ranking which will disappear once the campaign starts to slow down.

I think new blogs can still compete but targeting broader keywords from the start can be difficult focusing on specific low competition topics and building strong topical coverage seems like a more realistic way to get early traction.

Such a big spike is something that may require looking into the conversion level first to see what is happening I would check conversion tracking, search terms, device and location performance, as well as the volume of conversions.

it seems that consistency and interaction with the audience take the priority. While regular posting of quality content is important, responding to their comments and knowing what your audience expects will be even more helpful.