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Curious what people are seeing in practice this year, not just theory. I've been running mostly CBO with a mix of images and video in the same adset, and results vary a lot week to week — hard to tell if that's the structure or just normal fluctuation. For those running COD/dropshipping...

Saw a claim going around that duplicating a winning ad set with a higher budget and pausing the original "resets" the algorithm and fixes the scaling-kills-sales problem instantly — supposedly works right away. Never verified myself. Has anyone actually tested this systematically enough to say...

Not a scaling issue, no budget changes involved. Multiple campaigns, same targeting, same creatives, same spend — some days traffic converts and leads are qualified, other days it's like a completely different audience shows up: worse engagement, low-quality clicks, sales dry up. It's not tied...

Yeah, exactly. Personally, I’ve had campaigns running for 2–3 weeks that are already “optimized,” but one day they perform great and the next day they’re completely dead. Then I launch a new one and somehow it performs like it’s been optimized for months. So weird.

I just saw a tweet saying they were getting better results with images than with videos. It’s crazy how Meta’s algorithm works. Some days everything performs really well, and other days it’s just completely dead. Would be nice if someone could explain why that happens and what you can actually...