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I wouldn’t stop posting just because one video is trending. If your usual schedule works, keep it consistent and let each video perform independently. Your competitors’ results suggest posting frequency itself isn’t necessarily limiting the previous video’s reach.

For me, improving consistency and making captions more relevant made engagement noticeably better over time especially when the content stayed focused on one audience.

I’d focus on quality first and test posting frequency while watching reach and retention closely

For me it’s content that teaches me something quickly or makes me curious enough to stop scrolling. Reels usually grab attention first but useful carousels can keep me engaged longer

I’d look beyond the usual SEO lists and search by niche plus smaller industry communities. Competitor backlink research can also uncover sites that aren’t widely listed, but I’d prioritize relevance and editorial quality over having a huge list

If the content stays strong I think four daily posts can work without hurting reach

A lot of niches already have competition so I’d focus on finding a smaller angle where you have some experience. Start with useful original content and build around one clear audience rather than trying to cover everything

Try changing the content rather than just posting more. Strong hooks, original posts, and content people want to share usually give you more to work with than chasing hashtags or engagement tricks. Instagram also recommends checking its Professional Dashboard for personalized guidance.