For gambling, I’d prioritize licensed iGaming-friendly ad networks and check GEO/legal restrictions first. Native can be better for engagement, while push is often cheaper for testing.
I’d prioritize someone with strong Google/Meta Ads experience, GA4/GTM skills, and a solid understanding of policy-compliant strategies. Experience with international campaigns is a big plus.
Hi I’d test HilltopAds, PropellerAds, and PopAds with a small percentage of your Indian traffic. Don’t judge by advertised CPM—compare your actual eCPM and counted impressions over 1–2 weeks.
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