Search results

imo, don’t chase backlinks just for volume focus on relevant niche edits, genuine guest posts, digital PR, and getting mentions from sites that already have real traffic. Also check whether your on-page/content matches the keywords before scaling off page.

When the page is having impression without any clicks or ranking, then first, I always go for an update. The rewrite is preferred when there is an issue with the intent or the structure is obsolete.