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I run a super small online store in the pet niche (food + accessories, all online, no physical shop). I’ve been slowly growing it for about 2 years, mostly off Instagram and word of mouth. This week a regular customer told me she tried to Google us to show a friend and “you basically don’t exist...

One weird thing I noticed was older pages with almost no recent updates suddenly gaining traffic, while some newer pages with stronger links dropped. A few rankings also moved between positions daily for weeks. In my case, the biggest changes were around pages targeting very similar search intent.

I’d spend the money on a good SEO person before stacking more tools. Tools can show you what changed, but they won’t necessarily tell you why traffic dropped or what to prioritize. I’ve seen site owners subscribe to 5 - 6 platforms and still struggle with the same issue. A capable SEO can audit...