I agree that scaling too quickly can increase the risk of the system flagging the account for unusual activity. With a new account, it is much safer to gradually increase the budget and closely monitor for warning signs rather than immediately doubling or tripling it.
Yes, I’ve seen many people report the same issue. Reach and engagement have been fluctuating quite erratically lately, even without running ads. Since the content distribution algorithm changes constantly, performance can vary significantly from post to post.
Yes. Facebook Ads have tended to become more expensive recently, though costs vary depending on the industry and your objectives.
If you are just starting out, you can try a small budget.
Don't ramp up your budget aggressively right from the start; test first, then scale.
The most important...
Your newly created Business Manager (BM) account was likely locked due to IP address or proxy issues; you should change your IP address before creating a BM, but do not create an ad account immediately—let the BM "rest" for about 1–2 days first.
Some posts get millions of views but only gain a few dozen followers, while others gain a few hundred. The important thing is whether the content is engaging enough to keep viewers engaged in the long term.
There is no fixed timeframe. Ads will exit the Learning phase once Facebook has collected enough data to optimize them. If an ad is still in the Learning phase after a certain period, it's usually because there isn't enough data or the conversion rate isn't high enough for the system to learn...
Reposting verbatim copied content will get you flagged very quickly. At the very least, edit, add, or insert text into the video to prevent Facebook's bots from detecting it.
This segment is quite sensitive and Facebook can easily detect it. You need to prepare a strong account and an old page, preferably a verified page, and avoid using before/after photos, close-ups of skin or body parts.
Oh my god, you're running 300 ads at once! This triggers Meta's AI or bots to work with and monitor your ads and account. It's safer to create a few ad groups on a new fan page.
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