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When I first started it was a ton of online course work and just getting use to the phrasing and knowing what tools/where to get started, but honestly I learned the most from actually doing the job and finding businesses to work with. Obviously easier said than done when you're first starting...

Freshness doesn't matter as much as overall authority. Normally, AI is just citing the information it finds on the top-ranking sites for whatever question you asked so strong SEO would be a higher priority over just pumping out new content

I’ve seen a lot of translated websites, and honestly, the specific tool you use to translate the content usually matters less than how the site is structured. Make sure your URL structure is set up properly, typically with something like /en/ for English and /es/ for Spanish, so Google can...

I really focus on keyword research, with my two main metrics being search volume and keyword difficulty. It sounds simple, but a lot of people tend to focus on one or the other instead of finding the right balance. Obviously, you still need to create high-quality content, but if you do the...

Turning off the no-index tag once you finish building a website, I had an audit with a company investing in SEO and seeing absolutely no results.... turned out they never flipped off the switch for no-index

Yes, and the trick is targeting keywords with low competition. You can pair that with higher search volume if you really want to drive more traffic, but generally the lower the competition, the easier it is to rank. You’ll still run into some larger sites from time to time, but I’ve published...

From a purely making-money perspective, I got a job in SEO right out of college, so it became profitable for me pretty early. Running my own agency was a different story and took about a year to really become profitable, but a lot of that was because I was young and still figuring out how to...

I think they've actually become more valuable in this age of AI where someone could type in "Who's the best auto shop in Chicago" and maybe there's a source that mentions your brand so AI will often cite the source and say something like "People often mention 123 auto shop as the best for great...

We’ve definitely been seeing more of it, especially with blog articles. We don’t really do anything special for AI that we weren’t already doing with traditional SEO, but we’ve noticed AI visibility showing up more often on question-based content like “What is a car accident lawyer?” or “How...

I would first check to make sure you only have one tracking code installed, because I’ve seen cases where duplicate codes can create tracking issues or inflate the data. The other thing I’d look at is whether all of your important pages are actually being indexed and whether Google Search...

I trust it, and I actually use AI for a lot of content purposes. I haven’t had any ranking issues with it, and some of my best-performing blog articles were written with AI. The key is that you really have to guide it with the exact keywords, topics, and article structure you want. You’ll...

Normally, I start by fixing what already exists because most of those pages are still going to be important moving forward, like the homepage and any core service pages the owner already created. Once those are cleaned up, optimized, and working properly, then we can start attacking new...

Bumping this

When you’re speaking to business owners, the two most common answers are usually either that they’re doing well enough from referrals or other sources that they don’t think they need SEO, or they don’t want to wait months for something that can’t guarantee a return. In the first case, I always...

While it's not a ranking factor, I'd say it leaks into almost every other aspect of SEO because at the end of the day Google doesn't want to promote a site that doesn't work and moreso if users are having a bad time/experience with your site then chances are you're losing out on leads/traffic.

Your first step should always be to check Google Analytics and Google Search Console, as that information comes directly from Google as to why your page may be dropping in rank/overall traffic. Now, from there is there are no major alarms going off, I tend to check through my competitors with...

I think right now might be the hottest time to get into it because people are selling "AEO" and "GEO" services claiming they have some fancy offer and making a killing but in reality they're just doing the same SEO work all of us are doing. Maybe they make an extra post on wikipedia, Quora, or...

For anyone wondering, I do offer a free audit in case you are on the fence and don't be worried as I will let you know if you don't need my services as well. I'll be as honest as I can

The biggest time waster in my opinion is obsessing over website health scores in tools like SEMrush and Ahrefs. Don't get me wrong, I think they're fantastic platforms, and I actually like SEMrush's backlink audit tool for spotting potentially toxic links. But if your main goal is getting your...

One of the biggest mistakes I see with multilingual websites is how translations are implemented. Honestly, it doesn't matter what tool you use to translate your content as long as the translation makes sense, includes the relevant keywords, and actually reads naturally for native speakers. The...