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Yes, Facebook Ads costs (CPM/CPC) are becoming increasingly expensive due to high competition and changing algorithms. For beginners, the most suitable starting budget is $5–$10/day per ad group to test content and target audience before scaling up.

Don't post indiscriminately or blindly follow trends. Let your new account take off by optimizing view counts with a sharp 2-second hook, focusing on one niche, and consistently posting 3-5 quality videos per week.