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Look at it this way. You know the bajillions of obvious AI ads out there right now? A lot of them are doing just fine. You don't have to be perfect, you just have to be less obviously slop than they are. As long as you're passing the AI detector tests, it's probably all right.

Text posts with a story are 100% the way.

B2B SaaS like everyone else has said. But also, from experience with more legacy industries and some parts of the defense and SLED worlds, there's a smaller percent of people on LinkedIn but the people who are there tend to be more likely to respond. Maybe that's because they're social...

Remindme! 1 day RIP

Plus one for consistency, it's a huge thing. At least two posts a week and LinkedIn will reward you.

Is "viral" really the goal on LinkedIn? Definitely there are some viral posts that go around, but more than that, building a consistent readership is probably the way to get good results longterm. You can get loyalty that way more than a place like TikTok, which isn't built around consistent...

Personal posts aren't doing as well lately for sure. There seems to be a sweet spot where posts are relatable enough, but also definitely industry focused. I might be imagining it but there are a lot less picture based posts on my feed this week as well.

When possible, always. And it's best done with people who are already second connections. Otherwise the connect rate goes way down.

This is best seen in email newsletters like Substack at the moment. People sign up for longform articles they really want to read, so they're getting something from every email.

I don't know, do you need the copywriting to be good, or just to be a placeholder? If you need it to be good, write it yourself, always.

Something I'm trying is collecting things prospects and early customers say about their situation. A very neat one from yesterday basically went, "yes, everything is configurable now, but should it be?" Awesome quote and very reflective of the particular attitudes of our target champion ICP, so...

For some, that Venn diagram is just a circle.

The upvote panels come to mind, if only because they're *not* working now. I'm guessing whatever tools are the most effective are secrets.

They do, in theory, but AI slop is still everywhere on LI lately. Maybe part of it is because a lot of especially corporate people seem like they specifically want to sound like AI. I don't even know..

Yeah, it's decent, but it works best when you reach out to people simultaneously through other channels as well.

Definitely? But it still takes regular posting etc.

I mean Reddit is cracking down week by week more than it ever has. Maybe it'll let up in a couple months once the admins are satisfied they've gone slightly too far.

Fair, start of my comment and the end varied. What this guy says

Indeed

A new one that's come up lately is having AI generate questions for the community that all go, "what's one ______ that _____?" Works like a charm every time.