Search results

I think the conversation has become a bit too polarized. It's not really a choice between exact match keywords and topical authority—they work together. Exact match keywords are still useful for identifying search intent and shaping a page, but they shouldn't drive every sentence. For example...

Thousands of sites cheap is usually where people get burned tbh. You're not really buying a private network at that point. What you're doing instead is renting a slot in someone's shared farm that's probably already on Google's radar because 200 other clients are blasting the same anchors...