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I faced the same issue. Views came, but engagement was low. I improved by creating more relatable content, asking questions, replying to comments and focusing on what my audience actually wants to see.
One mistake I made was using low quality PBN backlinks to boost rankings quickly. It worked for a while but after an algorithm update the site lost visibility and fixing the damage took months. Quality links and real content are always safer long-term.
The best results I seen recently came from refreshing old content improving search intent, adding value, updating information and strengthening internal links. Building topical authority with helpful content has made a bigger impact than just publishing more pages.
A healthy TikTok engagement rate depends on the niche and account size, but around 3–5% is generally considered good. Smaller creators often see higher rates, while larger accounts may have lower percentages due to scale. Consistency and growth trends matter more than one number.
Yes growth is still possible organically, but it takes more consistency and patience now. Good content, engagement and understanding your audience matter more than just having an old account or paid promotion.
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