Totally agree, GMB verification really boosts trust. I’ve seen a big difference in visibility once listings are verified, especially for local searches.
Best to avoid changing the business name just for keywords. Adding the courses under services is usually safer and still helps with visibility without risking suspension.
I’ve noticed results are a lot less consistent in 2025 compared to a few years ago. Driving directions still seem to have some effect, but it’s definitely weaker now.
Having keywords in the GMB name can help rankings, but make sure it still looks natural and represents your brand properly. Over-optimization might cause issues later.
Main factors are relevance, proximity, and prominence. Optimized GMB profile, consistent NAP citations, reviews, and local backlinks all play a big role.
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