Please change the content and new images continuously, because your previous content appears quite a lot, making viewers bored and the performance will decrease.
Consumer psychology will tend to favor short and eye-catching videos. If you use a video that is too long, viewers will usually skim through it for about 5 to 10 seconds. So I recommend that you make the video as short as possible.
In terms of customer reach, I think both platforms are the same, but if you run ads, I think Facebook will still be much better because the difference in fees of the Tiktok platform is quite high.
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