The challenge
People on Facebook rarely sit through a 20+ min video from an ad. Ads work best when they hook quickly and drive a simple action (like clicking, following, or subscribing).
Tutorial-style content is valuable, but asking cold audiences to commit 30 minutes right away is a big ask...
Facebook Marketplace is a mixed bag — it has a lot of strengths, but also real drawbacks. How effective it is depends a lot on what you’re selling (or buying), where you are, how much effort you put in, + how risk-averse you are.
You’re noticing something a lot of people feel. Facebook has shifted from being a simple social network into more of an all-in-one platform—groups, marketplace, reels, ads, events, pages, news, etc. That complexity means your feed doesn’t feel as straightforward anymore.
If your bid is high but budget is low, or you’re using the wrong bid strategy (manual vs. lowest cost), spending can stall.
Meta optimizes for efficiency, so if it doesn’t see enough “win potential,” it holds back spend.
Part of it comes from the advertising account you are using. If you have a stable and healthy account, the campaign will be easily approved and spend reasonably.
Use Multiple Angles & Funnels
Instead of one big ad set, run campaigns with different hooks and funnels. This way, a competitor peeking in the Ad Library won’t see a single, easy-to-copy strategy.
The most highly recommended cloaking tool for Facebook Ads in 2025 is Cloakerz—widely cited in expert sources for its stealth, AI-powered filtering, zero-redirect technology, and granular targeting—all aligning with Meta’s evolving detection methods.
it is due to ad account error, you can replace the account with a better verified BM account, it will spend steadily and bring a good result. I am also using agency ad account and bring quite good result
Facebook advertising policies are always changing, you need to update regularly. and need to pay attention to your advertising account. Good accounts often bring good results with low costs.
I also encountered the same case, and through monitoring I saw that when the campaign is turned off and inactive for about 2 to 3 days, meta will refund that hold amount
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