Search google for things like "your niche" + "write for us" or "your niche" + "guest post". You can also check where your competitors get links using tools like ahrefs or semrush.
For new site, focus on local SEO first - optimize your google business profile, use location keywords, post quality listings, and get a few good local backlinks and reviews.
I use ahrefs / semrush traffic numbers just as a starting point. They are good for spotting patterns, But I trust manual checks more - looking at the site's content, keywords rankings, and how active the audience is gives a clearer picture for link decisions.
I have seen the same trend - content that has been around for a year or more and has built steady authority often outranks newer posts. Fresh content still matters, but age plus trust really seems to win for long-term rankings.
Using US IPs for off-page can help a little with trust and geo-relevance, especially if your target audience is in the US, but it's not a magic ranking factor. Content quality, relevance and link authority matter more, so think of IP location as a small bonus rather than a main strategy.
I still use web 2.O now and then, mainly for brand presence and tier 2 links. They are not game-changers anymore, but when done well and kept active, they can still add some diversity and help early-stage sites.
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