Back in 2021–2022, warming up a Facebook ad account often meant:
✅ Create the BM → ✅ Add payment → ✅ Launch PPE or video views → ✅ Wait 24–48h → ✅ Scale.
That playbook is obsolete.
By 2025, Meta has introduced more aggressive behavioral pattern detection. It’s no longer about when you launch...
Ye broo, we’ve seen that too.
If you're using rules or accelerated delivery, FB can blow through budgets crazy fast before stabilizing. Now we always set hard limits + monitor first 2h manually and just in case Meta decides to go wild again
Yes, this can definitely happen, it's rare but not unheard of...
You should always refresh Ads Manager after duplicating. Wait for actual status update before triggering anything else
And Facebook won’t refund in most cases unless it’s a confirmed system bug :v
Run clean spend for a few weeks, stay policy-compliant, then request increase via [BM > Business Info > Request More Accounts]
Having verified domain + active ad history helps speed it up.
Solid advice. Especially agree on the manual scaling and picking the right tracker per niche. Too many people still fly blind without proper event analysis or lander split tests
I once scaled a campaign from $200 → $1k in one go and got hit with a restriction right after. Learned to go slow and never touch too many variables at once
Appreciate you sharing your process.
Totally agree on gradual scaling and keeping the funnel clean. but when you clone campaigns with new creatives, do you usually keep the same audience or refresh that as well?
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