Recently, many accounts have been hacked or accessed due to Facebook's crackdown campaigns. Many people are also experiencing this problem; if it's a Business Manager account, you should use multiple profiles for backup.
I agree that we should look at the funnel, but a high CTR and low conversions aren't necessarily due to the landing page. I would first check the alignment between the ad and the landing page, along with metrics like bounce rate and time on page. Only after identifying the bottlenecks can we...
If a campaign has a high CTR, low CPC, but very poor conversion rates, would you prioritize optimizing creatives, targeting, or the landing page first — and what data would you base your decision on?
If a campaign has a high ROAS but low net profit due to hidden costs (cashback, processing fees, operating costs), which metric would you optimize for and why?
You can still generate free traffic from your Facebook Page, but organic reach gradually decreases over time. Therefore, instead of just posting links, you should maintain a consistent posting schedule, focusing on content that generates genuine engagement and prioritizing short formats like...
Me too. Now I hardly post anything personal anymore, mainly just in groups, checking news and Marketplace. For me, Facebook is now more of a tool than a social network for sharing my life.
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