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What's the problem with web-based ones? They can run automatically and some are even free, to build a nice profile and map.

I use Fiverr for my likes, I can get 100 to 150 likes for $5 USD, and if I space them out - that is when promoting a page I buy $5 from Facebook, then a few days later $5 from Google+ then later $5 from Twitter - spreading out the promotions helps with each of them growing organically.

I use Postfix for sending my mails, I'm not sending 1,000,000 message per day, only 100k, single Postfix server. It's costing $20/mo at Linode, I had to configure it for OpenDKIM and then configure the DNS for SPF and TXT and other such records. Now it's all good, has not been spoiled yet...

I generally don't tell clients to focus on one engine or the other. If you create high quality content you will naturally get links and then ranked. Like others however most of my traffic come from Google. I also track my ranking in Bing but one page on a site I operate for example has 146...

I run a simple site that does page/site checking. It's not uncommon for someone to spend $60/mo on having this robot check & verify their site. I agree with the posters who encourage you to charge more for a specialized and highly-demanded products/services. Our entry level for...