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EDit: Got my answer :pirate:

Ah, thanks guys. Valuable information! So the google tool is just to get an idea of how profitable the keyword is?

^ Thanks. I use Market Samurai and Google keyword tool. Google kw tool shows that my particular keyword has low competition but when I analyze it further on MS, I see lots of RED and the top 4 sites for my kw are authority sites. I really want to rank for this kw, do you guys think I should...

Great question! If someone knows, please share tips to outrank authority sites like web-md, wiki etc.

Are you doing proper SEO? What is the rank of your site on google? Why don't you try submitting articles to article directories and make a brief mention of your product in the article?