See if traffic or impressions decrease. Reducing these two things also causes CTR or CPC to decrease.
In addition to the above two reasons, there will be times when it drops. If your website has been around for a long time, this may not be the reason
This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register.
By continuing to use this site, you are consenting to our use of cookies.