A backlink package might give a new site a boost but I wouldn't expect it to do all the heavy lifting and no ranking is really set in stone if the site stops improving.
The hardest part is usually figuring out what actually caused the issue because without that it's easy to waste time fixing the wrong thing or submitting an appeal that doesn't address the real problem.
It might also be worth looking at how consistently each method brings useful referral traffic over time, because a smaller source that delivers reliable results can sometimes be more valuable than one that only performs well once in a while
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