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read some of my past posts, given some tips here before

the only factor here really is bid if you've got an older account than your competitor. You'll only pay slightly more than your biggest competitor on AdWords, so I bet your competitor knows this and thus has entered a massive bid to ensure their ad is delivered instead of yours.

anytime!

There's more to PPC than anyone could write in a single post. Check out google's adwords learning centre.

Indeed! Anytime brother.

First of all I wouldn't recommend steering away from PPC - Finance companies spend millions a month on Google and it definitely works. Is your client managing the PPC himself, or doing it through an agency? If it isn't through an agency this is where the problem lies. A lot of people think...

You can change your LP whenever you want, but Google's bots do crawl their adwords campaigns fairly regularly and if you're doing anything against policy, they'll find out sooner or later.... most likely sooner rather than later too.

adwords approvals shouldn't affect your organic listings at all mate. Google is a big company and AdWords is a completely separate department to the people that control the organic listings.

Ensure quality score is optimal in the following ways: 1. Ad copy mentions your keyword in the title AND in the description lines. 2. Ensure your CTR is high via the use of an extensive negative keyword list (i.e. filtering out irrelevant searches), as well as ensuring ad copy is appealing (via...

Your keyword strategy does sound okay, however it sounds like you're spending a whole lot of time focusing on your keyword list when really your keyword list is only a small part of the picture. Here are some of the most important things you need to focus on: - Make sure you've got adwords...

How long ago did you create the ad?