It is even simpler to create a 'thank you' page and place the following trimmed code there:
<img height="1" width="1" src="https://www.facebook.com/tr?id=IDpixel&ev=Lead&noscript=1"/>
In this case, after a purchase, the user will be redirected to the 'thank you' page, where the 'lead' event...
"Friends, this only concerns the landing page, but there is also a way for the image that gets checked when setting up the ad. You just need to crop it in the fb editor and that's all."
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