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    Should landing pages be accessible by any means other than the PPC ad that landed them there?

    How would google know it was a landing page? Sorry if that's a dumb question, I just figured a page is a page - no?
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    Should landing pages be accessible by any means other than the PPC ad that landed them there?

    I'm getting ready to engage in some Google advertising. My business is a brick/mortar computer repair shop. If I create a special landing page to go with an ad campaign, should that page be indexed and available on my site navigation? I'm thinking the answer is no, and that a "landing page"...
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    Which tool (free or paid) would you recommend to audit my competitors?

    I have a brick & mortar and I've found keyword research to be a little difficult only because of search intent. For example, my analytics shows me ranking for terms like 'computer repair near me' (I own a computer repair obv), 'computer guy near me' etc... I'm having trouble figuring out how...
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