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- Prioritising meaningful interactions — posts that spark comments, shares and conversation are being rewarded more than broad broadcasts. - Adopting a full-funnel paid-ads approach, with mobile-first videos and carousel ads for awareness, then retargeting for results. - Integrating Facebook...

Well, yeah. Meta has openly shifted Facebook’s feed from mostly showing content from your friends/pages you follow, toward a recommendation-engine-based stream of Reels and posts from creators you don’t follow. They’re also re-classifying all video uploads as "Reels" and boosting short-form...

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We should continue expanding paid ads while using organic content as a supporting player. Paid gives scale and targeted reach that organic alone can’t reliably deliver (organics often hit <10% reach). Organic content, however, builds trust, community and brand authenticity — crucial for...

Here’s a good starting point for you: - Daily budget: Start with around $30–50 per day for testing to allow enough spend to exit the learning phase. - Creatives to test: Launch with 3–5 different creatives per ad set (varying visuals or hooks) so the algorithm can identify what resonates. -...

Not necessarily safer — here’s the situation: A self-made account gives you full ownership and control of data, payment method and history. But it also means you bear all the risk: new account, limited trust from Meta’s systems, slower scaling and higher chance of being flagged. Renting or...

- High-intent conversion events (e.g., purchases or leads) captured via pixel or Facebook Conversions API so Meta’s algorithm can optimise effectively. - Strong first-party data (such as CRM uploads or app events) because third-party tracking is declining and Facebook prioritises reliable...

This often means the system flagged the account for suspicious or high-risk payment activity (such as a new payment method on a fresh account) or a billing/payment method issue (expired/unsupported card, currency mismatch) that triggered the suspension. You’ll want to check the card validity...

Here are three key tactics I’ve used to maintain consistent organic reach on Facebook (without ads): Focus on valuable native content (videos, images, captions) that keeps users on Facebook rather than driving them off – posting links hurts reach. Post regularly but not too often—quality over...

- Short-form video (Reels) is showing the highest organic reach on Facebook, especially when people watch to the end and the hook is strong. - Carousel posts (multi-image) generate more saves and shares, which boost long-term value. - No single format "always wins" — best strategy is mixing...

Thanks for sharing!

Tightening Meta’s ad policies can improve content quality and protect users from misleading ads. But for advertisers, it often means navigating unclear thresholds and speculating about what will pass the system, which increases friction.

You could try this: In Ads Manager set your location to areas with high Chinese-speaking populations (e.g., Hong Kong, Taiwan, Singapore, overseas Chinese diaspora) and pick "Languages: Chinese (Simplified)" or "Chinese (Traditional)". Create ad creatives and copy in Chinese, tailored...

Well, ad costs on Facebook tend to drop between midnight and 6 am because there’s less competition in the bidding. If your costs are unusually high at midnight, it could mean a shift in audience behaviour or increased competition in your specific region or niche. I’d recommend using the Ads...

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Focus on high-quality creatives: short videos or carousel ads with strong visuals and clear value propositions—trends show ad creative quality is more important than ever. Use broad targeting + lookalike audiences from your best existing customers, rather than hyper-narrow segments, so the...

- Act like a normal user first: fill out profile, join a few groups, post/share organically for about a week or more before running ads. - Start ad campaigns with very low budget (e.g., $1-5/day) using safe objectives like engagement or page-likes, not aggressive conversion goals immediately. -...

Make sure all your payments are successful and on time, and avoid switching payment methods or doing manual top-ups too often — the algorithm raises thresholds based on consistent history. Keep the ad spend steady and growing incrementally, avoid sudden massive spikes, and let the system...

Yes — you’re not alone: many advertisers report seeing higher CPMs on Facebook ads lately. Here are two tips to try and lower your CPMs: - Refresh your ad creatives and copy: avoid fatigue by testing new visuals, headlines and formats frequently. - Broaden your targeting or use larger audiences...