You really can charge as much as you want. Feel the customer thru and try to sense how much he's willing to pay. What I would do is charge $500 and outsource the whole process and have someone do the work for me on odesk for a lot cheaper. But $500 is a fair price
There is a lesson hidden in what you've been through, and it may be to better assess something the next time before going into it and consider the opportunity costs
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