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In 2025, crypto and sweepstakes are the most challenging due to strict compliance and bans. Gambling still works but needs solid cloaking and warm accounts. Many are avoiding nutra because of high disapproval rates. Finance and app installs are currently more stable and scalable.

Lead generation and conversion campaigns with broad targeting + strong creative + Pixel/CAPI tracking are the most effective now. Paired with manual bidding and tested lookalike audiences, they often bring the best ROI.

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