i think it depends on how google considers the keyword string to be a keyword or not. Like it may consider "abc" to be a keyword for which it has search volume, but "ab" and "bc" may not be getting enough volume to be considered as such in googles eyes...best to do both.
sell him on the fact that his rankings will drop once you stop working on the project and try to negotiate some recurring payment agreement or share of the income...make yourself seem vital to their rank staying power
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