Google say to not buy links, but SEO "gurus" also loves to give out the same advice in their how-to guides. it's the same echo-chamber of "have awesome content" or "build relationships with other webmasters".
But attempting the recommended strategies, the success rate is very low.
Like if I...
The reason this is on my mind is because a lot of journalists and publications have policies against linking out organically to commercial websites. I have worked with brands that's gotten (organic) mentions and articles by many big newspapers, but those newspapers won't link to the websites...
Brands that uses the sponsor code or posts articles stamped with "SPONSORED" all over may not be doing it for SEO, it may be considered a "PR collaboration" made by some marketing department that doesn't have a clue nor cares about SEO but only wants the brand mentioned by a big publication. Not...
When it comes to building links on premium publications, a lot of those sites charges a premium price for an "advertorial" and wants to mark the content as sponsored. (Like writing "SPONSORED" at the beginning of the article, NOT using the rel=sponsored code)
Since Google presumably ignores...
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