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My client's website is badly hit. From 600 clicks per day to 200 clicks per day. almost all of my major rankings are gone from the top 100 :). Previously they were within the top 20 now either they are between 80-100 or nowhere. my work is genuine work but still can't figure out why my website...

Google Ads is used by advertisers and AdSense is used by publishers. Google Ads is used by advertisers for advertising whatever they want like products, meanwhile, Adsense is used by the site owners to put ads on their site for example a blogger wants to earn money by publishing quality content...

Interested.

Why don't you try the rank math + google API method? Read the thread mentioned for more details. https://www.blackhatworld.com/seo/how-i-index-articles-for-my-9-days-old-blog-within-12-hours-in-2022.1385453/

New to BHW but I can tell that this guide is one of the best you can find in BHW. I have ranked more than 70 KW using this method. Note:- just cuz a KW has less volume doesn't mean that you should not use it, if you're new try to rank them instead of going for a huge number. Good luck